Zehntech Odoo App

Odoo Tracify Connector

Real-Time Conversion & Event Tracking for Smarter Marketing Attribution. Automatically track purchases, payments, and add-to-cart events in Odoo and send them to Tracify for powerful marketing attribution, conversion analysis, and customer behavior insights.

Compatible with Odoo 16, 17, 18 & 19

Community & Enterprise Supported

One-Time Purchase — No Recurring Fees

Zero Workflow Disruption

Backend & Frontend Event Coverage

Price $99.56

Version V19, 18

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Odoo Tracify Connector — Real-time conversion tracking

What Does the Odoo Tracify Connector Do?

The Odoo Tracify Connector bridges your Odoo ERP with Tracify's marketing attribution platform. It captures critical eCommerce and sales events — purchases, payments, and cart interactions — and transmits them to Tracify in real time. This gives marketing teams the granular data they need to understand which campaigns drive revenue.

Automatic purchase event tracking

Instant payment event capture

Deferred payment handling

Real-time add-to-cart tracking

Backend & frontend coverage

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How the Odoo Tracify Connector Solves Attribution Challenges

Problem

Zehntech Tracify Solution

Odoo conversions can't be accurately attributed to marketing channels

Every purchase and cart event is automatically transmitted to Tracify from Odoo in real time

Backend sales orders created by the sales team are invisible to attribution tools

Sales order confirmation events tracked automatically — regardless of whether the order comes from the website or backend

Deferred payment orders create attribution gaps — conversion intent doesn't match payment date

Dual-event model fires at order confirmation and again at payment posting for complete tracking

Add-to-cart intent signals lost when customers abandon checkout

Real-time add-to-cart events captured and sent to Tracify at the moment of interaction

Marketing teams overspend on underperforming channels due to incomplete conversion data

Full multi-touch attribution data from Tracify enables data-driven budget allocation

Custom tag-based tracking is fragile and requires ongoing maintenance

One-time module install with zero workflow disruption and lifetime updates included

Core Features of the Odoo Tracify Connector

Sales Order Purchase Event Tracking

When a sales order is manually confirmed in the Odoo backend, a purchase event is automatically generated and sent to Tracify. This ensures that orders created by sales teams — not just website customers — are included in your attribution data.

Why it matters: B2B sales and phone orders are often invisible to marketing attribution tools. This feature ensures every confirmed order contributes to your conversion data.

Instant Payment Purchase Event Tracking

For website orders where customers pay immediately (credit card, PayPal, etc.), the connector fires a purchase event the moment payment is confirmed. No delays, no missed conversions.

Why it matters: Instant attribution of online purchases lets you measure campaign performance in real time, enabling faster optimization decisions.

Deferred Payment Purchase Event Handling

Orders placed with deferred payment methods (like bank transfers) trigger a purchase event upon order confirmation, even before payment arrives. This captures the conversion intent at the right moment.

Why it matters: Without this feature, bank transfer orders would create attribution gaps — the conversion would be tied to the payment date rather than the actual purchase decision.

Payment Confirmation-Based Tracking

When a deferred payment (such as a bank transfer) is finally posted, the connector sends a corresponding event to Tracify. This provides a complete financial picture alongside the attribution data.

Why it matters: Reconciling actual payments with purchase events gives finance and marketing teams a shared source of truth.

Add-to-Cart Event Tracking

Every time a visitor adds a product to their cart on your Odoo-powered website, the event is captured and transmitted to Tracify in real time.

Why it matters: Cart additions are the strongest purchase intent signal before checkout. Tracking them enables micro-conversion analysis and retargeting optimization.

Non-Intrusive Workflow Integration

The connector operates alongside standard Odoo workflows without modifying them. No custom fields cluttering your forms, no altered business logic, no learning curve for your team.

Why it matters: Enterprise teams cannot afford workflow disruptions or retraining costs. This zero-friction approach means full attribution data from day one.

Who Gets The Most Out Of This Module

Role

Primary Use Case

Key Outcome

Marketing Director

Track which campaigns drive actual Odoo conversions and revenue

Attribution-backed budget allocation across paid and organic channels

eCommerce Manager

Connect sales back to marketing touchpoints via Odoo

Full-funnel visibility from ad click to order fulfillment

Growth Lead

Identify highest-ROI acquisition channels using Tracify + Odoo data

Data-driven scaling decisions based on true customer acquisition cost

CFO / Finance

Validate marketing spend against actual revenue recorded in Odoo

Marketing accountability tied to real financial outcomes

Performance Marketer

Pass server-side conversion data to ad platforms via Tracify

Improved ad optimization with first-party data in a cookieless world

Data Analyst

Combine Tracify attribution with Odoo CRM and sales pipeline data

Unified analytics layer connecting marketing to business outcomes

Supported Odoo Versions

Choose your Odoo version to get started

Documentation coming soon for Odoo 16. The connector is fully compatible and available for purchase.

Documentation coming soon for Odoo 17. The connector is fully compatible and available for purchase.

Documentation coming soon for Odoo 18. The connector is fully compatible and available for purchase.

Documentation coming soon for Odoo 19. The connector is fully compatible and available for purchase.

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Odoo Tracify Connector vs. Alternatives

Capability

Odoo Tracify Connector

Without This Module

Automatic purchase event tracking

✔ Yes

Partial (frontend only)

Backend sales order tracking

✔ Yes

Deferred payment event handling

✔ Yes

Add-to-cart event capture

✔ Yes

Yes (requires tag setup)

Payment confirmation tracking

✔ Yes

Zero workflow disruption

✔ Yes

Yes

Works without code changes

✔ Yes

Requires tag implementation

Multi-version Odoo support (16-19)

✔ Yes

N/A

One-time purchase pricing

✔ Yes

Free (but labor-intensive)

Official Odoo app store listing

✔ Yes

N/A

How to Set Up the Odoo Tracify Connector

Install and configure in minutes — no custom development required.

Install the Module

Purchase from the Odoo App Store and install on your Odoo instance. Compatible with Odoo Online, Odoo.sh, and On-Premise deployments.

Configure Tracify Credentials

Enter your Tracify API credentials in the connector settings. This establishes the secure connection between Odoo and Tracify.

Verify Event Tracking

Place a test order through your website and confirm a sales order from the backend. Check your Tracify dashboard to verify events are arriving.

Go Live

Once verification is complete, the connector runs autonomously. All events are tracked and sent to Tracify without further configuration.

Technical Details & Compatibility

Requirement

Odoo Versions

License

Deployment

Dependencies

Codebase Size

Frequently Asked Questions

Tracify is a marketing attribution and conversion tracking platform that helps eCommerce businesses understand which ads, campaigns, and channels drive actual revenue. This connector automates the flow of purchase and cart event data from Odoo to Tracify, eliminating manual tracking setups. Without it, you would need custom development or fragile tag-based solutions that miss backend orders and deferred payments.

Yes — the connector handles both instant payment methods (credit cards, PayPal, etc.) and deferred methods (bank transfers, wire payments). Instant payments trigger events immediately upon confirmation. Deferred payments trigger events at order confirmation and again when payment is actually posted, ensuring complete tracking regardless of payment timing.

No — the connector operates alongside standard Odoo workflows without modifying them. Your sales team, warehouse staff, and accounting processes remain exactly the same. The module simply listens for specific events (order confirmation, payment posting, cart additions) and transmits them to Tracify in the background.

Yes — you need an active Tracify account with valid API credentials to configure the connector. The connector handles data transmission from Odoo to Tracify but does not include a Tracify subscription. Visit Tracify's website to sign up for their attribution platform before or after installing the connector.

No — the Odoo Tracify Connector is a one-time purchase at $99.56. There are no monthly subscriptions, per-transaction fees, or renewal costs for the connector itself. Note that Tracify's own platform may have its own pricing structure separate from this connector module.

One-Time Purchase.
No Subscription.
No Recurring Fees.

Get the Odoo Tracify Connector for just $99.56 and start capturing every conversion event that matters to your marketing attribution. Accurate data. Smarter decisions. Better ROI.

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