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How Tableau Made Data Visualization and Analytics Easier?

Data is an important asset for every business today. But having just the data doesn’t help you in any sense. It is necessary to extract the necessary meaning and the strategic intelligence from the data that you have garnered. Further, it is also very necessary to have data that is reliable and has some sort of benefit in your decision-making while conducting your business activities and practices.

The Tableau tool is one such Business Intelligence (BI) tool that has been used enormously and has significantly helped businesses to get comprehensive insights into the data. Tableau has been able to aid businesses due to its superior data analytics and data visualization methods.

In this article, we are going to get insights into how Tableau has been taking large strides to resolve the problems associated with data analytics and data visualization.

Data Visualization: The Frail Performance of Legacy Tools

Before getting insights into the problems, let us first have a look at how has Tableau defined data visualization. As per Tableau, “Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.”

During the infant phase of data visualization, the problems were many, but the solutions were almost negligible. During those days, businesses used various tools like CSV, Access Application, MS Excel, and Flat files, etc. to maintain and visualize their data. The task used to be very tedious and difficult. It used to take a lot of time to fetch data, particularly when connecting with legacy systems. Moreover, the time variation used to be so large, that the estimations for timings required became almost impossible which made businesses less efficient.

Moreover, the problem still didn’t end. After development, the next hurdle was to check whether the data visualization was consistent over every browser platform or not.

Post-development, hosting was done manually, and it had to be done on either individual or cloud servers. Due to this, the time taken for publishing the report used to increase dramatically. Further, for security purposes, authentication and authorization were supposed to be done that also took a lot of efforts.

Solutions for Data Visualization & Analytics Using Tableau

Using Tableau for data visualization can be a deciding factor in the success of a business. It can holistically change the way data visualization is done for the business and can solve the problems of data visualizations that businesses have had been facing.

Let’s read about the ways how Tableau makes data visualization easy:

Vast Options

When you use Tableau, you will never get a reason to complain about the lack of options. Tableau can help you extract data, connect data, besides conducting data visualizations. Moreover, you have the freedom to visualize data from any data source with varying data representations.

Aesthetic Dashboards

To prevent any sort of variation in the reports of data visualization, users conduct browser platform compatibility tests after publishing the report. However, if you use Tableau, you are free from such tedious work. Tableau’s dashboards are aesthetic and interactive that ensures uniformity throughout the visualization process.

Easy Deployment

It is really very user-friendly and easy to deploy projects, workbooks, etc. while using Tableau. Moreover, using Tableau, you do not have to worry about issues like checking the framework and folder permissions.

No Coding, Just Drop It Down

When data visualization and analytics were a new concept, businesses had to put in enormous amounts of time and resources for writing codes to form a simpler version of data visualization. However, Tableau has changed the game now. It has made data visualization possible without writing codes.

On-Demand Analysis

Using Tableau, you have full freedom to manage the data, and you have complete control over the data in real-time. This enables you to build insightful customer segments that makes a huge difference in your business planning and understanding.

Using Tableau, you can generate any kind of data visualization and data analytics reports by simply dragging and dropping the data. Further, the inbuilt tables and calculators in tableau make it very easy to calculate complex data for visualizations and analytics.

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Publishing Made Easy

Using traditional tools, you have to seek help from the IT department or IT experts in your organization for the purpose of publishing reports on servers. Further, you will also need various web servers to attain the success for the purpose. So, it is a very hectic procedure to follow the entire procedure.

But in the case of Tableau, you don’t have to worry about these factors. Dashboards help you publish data over cloud platforms that are shareable anywhere you want.

Seamless Backup and Restore Options

Using Tableau, you can back up data with just a single lick, which in contrast was not possible with platforms/procedures like FTP.


As the internet is blooming with revenues, and businesses are hunting for data; analytics and visualization of data have become more important than ever. Following the links on the grounds of the needs of today’s businesses, Tableau has holistically developed itself as a platform that has made it very easy to conduct data visualization and analytics.

Hence, the above-mentioned pointers give legitimacy to the statement that Tableau is indeed one of the best BI tools, if not the best.

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