You have an e-commerce business, you have been flourishing with it, now you want your business to scale. Your best bet comes in the form of enhancing the user experiences over your store. What could you do for that?
You can use the latest trends such as artificial intelligence, smart searches, and chatbots on your store. But that is something every e-commerce store vendor is doing. You need to go the extra mile for getting the enhanced profitability, enhanced sales, and enhanced customer experiences you are aiming at.
You can provide customers with personalized experiences. You can make your services readily and instantly available to them, with a 24/7 support for all the customer queries and responses. You can create an e-mail list and do e-mail marketing to let them know about your new collections, offers, and discount and make sure that the customers come back to your store. You can also initiate responses and feedbacks for their earlier purchases which will make the customers feel at home and more at ease and personal comfort with your services. Such things will make sure of amazing customer experiences and lead to high levels of customer satisfaction.
However, when you are just having an e-commerce store, although you get the customer data, it will not convert to customer profiles. Going through the process manually will be a hectic task. And without the customer profile, doing the abovementioned things for enriching the customer experiences is next to impossible. This is where the use of customer relationship management systems (CRMs) comes in.
Customer Relationship Management System helps you perfectly manage your customer data and create customer profiles that further help the sales and marketing teams to carry their operations efficiently and effectively and move up the sales funnel.
Now, is talking about the e-commerce system and CRM system, the major question is can you go about and work on any system? Well, of course not! You need the best for your organization and for that you need to look for systems that best meet your business needs and requirements.
As far the industry standards are concerned, the most used e-commerce platform comes to be Magento. Here are some interesting statistics that prove the fact:
1. Magento powers 1.2% of the internet.
2. 12% of the online stores worldwide run over Magento.
3. Magento is downloaded almost 5000 times per day.
4. There are more than 2.5lakh Magento stores over the web and the number is continuously growing.
Similarly, when it comes to a CRM system, Salesforce comes as a brilliant choice. Some interesting statistics that make Salesforce a very reliable option are:
1. 20% of the CRM market share is owned by Salesforce.
2. There are more than 1.5lakh paying customers associated with Salesforce.
3. Companies using Salesforce see a 25% increase in their ROI with its usage.
4. 35% companies using Salesforce have seen enhanced customer satisfaction with its use.
So, with the foregoing statistics, using Magento and Salesforce can go a long way in bringing growth, revenue, and success to your business with enhanced customer satisfaction. Moreover, you can best leverage the power of these platforms by combining the two together with a Magento Salesforce Integration.
When it comes to integration, there are three ways to integrate the platforms together due to the different versions of the Salesforce Cloud.
Salesforce has three cloud versions viz. Sales Cloud, Marketing Cloud, and Service Cloud. Each cloud has its different functionalities and features and integration of each with Magento bring in different benefits for your business. Let us have a look at these benefits.
Benefits of Magento Salesforce Sales Cloud Integration
A sales cloud stores all the company data and provide a foundation for conducting the marketing activities and going up the sales funnel.
1. Helps Create Customer Profiles
Magento collects customer data but fails to convert that data into customer profiles. This shortcoming is overcome from the integration with Salesforce. The sales cloud collects all the data available over the Magento database and converts it into a full-fledged customer profile. This has details such as the customer name, address, earlier orders and transactions, support messages, etc. All this helps in better interactions with the customers and caters to higher customer satisfaction.
2. Helps in Sales Analytics
The integration of Magento with Salesforce Sales Cloud helps the businesses have better analytics and reporting functions. The users can have a hands-on approach for all their sales data which can be easily converted into reports for analysis. These reports in turn help plan more reasonably for the future sales activities and functions so that the business can be scaled and made more profitable.
3. Helps Create Product Catalogues
The Magento Salesforce Integration brings in all the product data handy and it is easier to convert it into product catalogues. These product catalogues are easily accessible and the customers can more easily search through them to find exactly the product they want. This makes their shopping experiences better, quicker, and more relaxing which in turn leads to higher satisfaction.
Benefits of Magento Salesforce Marketing Cloud Integration
The ways marketing activities are carried out in today’s times has changed drastically. Now, the e-commerce vendors study the behaviors and patterns followed by their customers and plan their marketing campaigns based on those analysis. Salesforce Marketing Cloud and Magento together help in this analysis and make the marketing campaign planning easier for the businesses.
1. Data Centralization
The Magento Salesforce Integration combines and syncs the databases over Magento and Salesforce cloud together. This synchronization brings the data in a centralized form and helps in better management of the database. The centralized data is also easier to analyze which in turn helps in understanding the customer behavior and plan the marketing campaign.
2. Personalized Customer Experiences
Personalized customer experiences go a long way in delivering higher customer satisfaction. With the centralized data available through Salesforce Marketing Cloud and Magento Integration, the businesses can create different channels as per customer requirements, and also make sure of providing the customers with multiple features that enhances their experiences.
Benefits of Magento and Salesforce Service Cloud Integration
The customer service is highly important for maintaining good relationships with the customers. Often, the reasons for leads not converting or customers abandoning your e-commerce stores are poor or inefficient customer services. With a Magento and Salesforce Service Cloud Integration, this situation can be saved.
1. Better Customer Support
The Salesforce Service Cloud offers advanced solutions for service and support to the customers and integrating it with Magento will ensure that the customers are getting round the clock support for their queries and problems. This makes sure that the customer issues are instantly resolved and they are able to shop with utmost ease and convenience.
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Conclusion
So, Magento Salesforce Integration comes as an overall solution for bringing ease, efficiency, effectiveness, and scalability in your business. Salesforce is known to enhance the customer experience and customer satisfaction and that integrated with your Magento platform will work wonders for your e-commerce business.
